•    The official language of the Conference is English.
•    First page, top half: Title, Author(s), Affiliation(s), Address (es); Telephone and fax number(s), E-mail(s), Track indication.
•    Abstract (no more than 500 words).
•    Full Papers (no more than 6000 words).
•    Key words (no more than six words).
•    Papers should be sent in a Microsoft Word for Windows (6.0 or higher) format.
•    Margins: all 2.5 cm or 1 inch, single-spaced, 12pt Times New Roman.
•    The Title of the paper should be centered, in bold capital letters.
•    First page, bottom half: start of text. The text should be aligned on left margin.
•    Section headings should be numbered in appropriate order, flush left, in capital letters.
•    Tables and figures should be included in the text.
•    References should be indicated in the text by consecutive numbers.
•    Reference and citation style should follow Palgrave Macmillan (www.palgrave.com) format. References must be placed at the end of the document. Please write the book, journal, or paper series in italics; as in the following example:
•    Carsky, M., R. Dickinson and C. Canedy (1998), "The Evolution of Quality in Consumer Goods," Journal of Macro marketing, 18 (2), 132-144.
•    The reference section, including all citations used, must be included in the paper's numbered pages.
•    Entries should appear in alphabetical order. If several works are cited for any given author, write out the name of the author each time the name appears.